![]() “We’re trying to ramp up and do a lot of learning from these initial advertisers.” “We’ve been kind of selective as to who we’re engaging with for this opportunity right now,” said Tumblr director of product Danielle Strle. provided more details on how Tumblr is playing the paid advertising game. Adidas also displayed the site on Tumblr’s “spotlight” page for sports-related blogs, with an ad triple the width of non-paid links. The platform’s advertising included paid placements in the Tumblr “Radar” slot on the user dashboard, which featured a steady stream of selected Tumblr blogs, yet was also available for purchase as an ad unit for an entire day. You can localize your button with the data-locale attribute on the button anchor tag.Tumblr joined the paid advertising realm with a month-long campaign for Adidas that promoted the global footwear retailer’s soccer Tumblr blog, which chronicled the 2012 UEFA European Championship played last month in Poland and the Ukraine. Tumblr caches the note count for URL shares for 10 minutes. You can pass the URL of your page to our share stats API endpoint and retrieve the note count, like so: īe sure to cache the response on your end and only refetch it after 10 minutes or so. You can even display the note count on your custom button. The share tool will resize itself to fit the post content, but we recommend that you open the window at 540圆00 pixels. Have your custom button open a pop up window with this URL and pass all the post content information as query string parameters, as described above. If you want to completely customize the design of the button to match your site, you can totally build your own. If you are building a custom button (see below), you must pass the canonical URL in the query string, in addition to any post content. The share button will look for it in these places and in this order: Priorityĭata-href attribute on the button anchor tag You can configure the style of your share button with these data attributes on the button anchor tag: Optionįor note counts to display and increment properly, you must provide the canonical URL of the page. Whether or not to include an attribution in the post body that read, "via "ĭata-content: A single photo URL or a comma-separated list of photo URLs for a photoset.ĭata-caption: The quote source (speaker and citation).ĭata-content: The chat body (what the speakers said).ĭata-caption: Video post caption. Used in Photo, Link, Video, and Quote posts. See Post Content by Type below for details. For a Photo post, it will be a photo URL. The main content of the post will vary depending on the post type you're using. Valid options are: text, photo, link, quote, chat, or video The options can be set as data attributes on the button anchor tag or as query string parameters in the URL in the button's href attribute. If you want the share button to create a particular type of post, you can do that with the following options. og:title will be used for the title, og:description for the caption, and the canonical URL will be used as the link post URL. The share button will create a Link Post if it doesn't find a suitable image for a Photo Post. It'll use the og:description for the post caption. Photo Post. The share button will create a Photo Post if it finds an og:image tag with an image at least 500px wide, with an aspect ratio less than 3:1.Post content defaultsīy default, the share button will create either a Photo Post or a Link Post depending on what Open Graph meta tags it finds on your page, but it can be configured to use whatever post type you want (see instructions below). ![]() Note: If you have multiple share buttons on your page, you only need to include the JavaScript once, ideally right before the closing tag. On pages that include our share button JavaScript (below), the share button is simply an anchor tag with the class tumblr-share-button: ![]() ![]() To get share buttons for your site, make one with our share button generator. This documentation is for developers who want to control how their website content is displayed in Tumblr posts created by a share button widget installed on their page. ![]()
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